Know Name

Dr. Q sends his 2 cents (hey Rob, ever since your comment it's been nothing but guys sending in tips!):

[W]hile "No Name Brand" is normally cheaper, you need to also pay attention to the name brand prices. Sometimes a name brand item will be a few cents more (sometimes even less), then the "No Name Brand" equivalent (I am using equivalent loosely).

One example of a "No Name Brand" non-equivalent is Ketchup. While we are very thrifty shoppers, we have learned that if it won't get eaten, it wasn't cheaper. Heinz ketchup is MUCH better tasting than "No Name Brand".

Often, "No-Name Brand" or "Store Brand" is the same as the name brand equivalent. But like I said, doesn't always mean that it is cheaper.

Thanks, man!